Hello I'm Luca!
I'm a UX/UI Designer passionate about creating digital experiences that solve real problems. Over 10 years of helping companies transform complex challenges into user-centered solutions. Rome-based, globally minded.
"I thought I wanted to be a developer until I discovered something more exciting: understanding why users click what they click. What started as a computer science degree became a fascination with human behaviour and interface design. Turns out, I was meant to build bridges between people and technology, not just write code."
I'm an award-winning product designer specializing in UX/UI, based in Rome, Italy, where I've been working as a freelancer for about 7 years. I've partnered with companies like HCL and IBM to create web applications and platforms that solve real business challenges.
I'm also the founder of Persona team, a collective of curious minds focused on design and development. My work has been featured in 'Interactive Design for Screen' by Sandu Publishing, and I've been recognized by leading design communities worldwide.
Member of the Toptal Community
Founder of Persona
Judge of CSSFox
Work Experience
HCL Technologies
Senior UX/UI Designer
Designed enterprise automation platforms including Universal Orchestrator and Clara AI Assistant for IBM partnership projects
Enel Group
Design Lead
Led digital transformation initiatives for Italy's largest energy company, managing design teams and stakeholder relationships
Photoshoot Rome
Founder & Head of design
Founded and designed a platform connecting tourists with professional photographers, serving thousands of travelers worldwide
Persona
Founder & Head of design
Established a design collective solving complex problems through strategic design and development across multiple industries.
Toptal
Senior UX/UI Designer
Delivered end-to-end design solutions for international clients through Toptal's exclusive network of top talent
Freelance Designer
UX/UI Designer
Designed user interfaces for legal technology applications, translating complex workflows into intuitive experiences
Lextel
UX/UI Designer
Designed user interfaces for legal technology applications, translating complex workflows into intuitive experiences.
Education
University of Rome "La Sapienza"
Master's Degree in Design cum laude
University of Salerno
Bachelor's Degree in Audiovisual Communication
Over a decade of experience designing digital products that solve real problems and drive business results. From enterprise software to consumer applications, I've helped companies across industries transform their ideas into user-centered solutions.
Experience Design
- Experience Design Strategy
- Ideation & Enterprise Design Thinking
- Customer Journey & Service Design
- UX/UI Design
- User Research & Testing
- Design Systems
- Accessibility Design
- Ideation & Enterprise Design Thinking
- Customer Journey & Service Design
Lecturing & Publications
Guest Lecturer
AANT - Accademia delle Arti e Nuove Tecnologie
Guest Lecturer in User Interface & Interaction Design 2 - Dashboard Design
100 Graphic Design Solutions
Sandu Publishing
My Skills
10+ years of hands-on experience across design, prototyping, and development. This technical background helps me create designs that are not just visually compelling, but actually buildable.
Design
Prototyping
Product
Development
Off the grid
When I'm not designing, I'm usually exploring new technologies, getting lost in virtual worlds, or discovering how different cultures solve problems. These passions constantly feed back into my design work
Technology & AI
I'm fascinated by emerging technologies and their potential to reshape how we interact with digital products. I experiment with AI tools, explore new frameworks, and stay ahead of tech trends that could influence the future of design.
Videogames
Gaming has been my gateway to understanding interaction design and user engagement. From analyzing MMO interfaces to studying game mechanics, I draw inspiration from how games create compelling, intuitive experiences that keep users coming back.
Travel
Traveling opens my mind to different cultures, design philosophies, and ways of solving problems. Each destination teaches me something new about human behavior and local design approaches that I bring back to my work.
Awards
Recognition from the design community for creating exceptional user experiences and innovative solutions that make a real impact.
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Awwwards
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CSSDesignAwards
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Design Nominees
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CSSFox
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Awwwards
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CSSDesignAwards
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Design Nominees
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